“What we’re trying to do is shift consumers towards eating more sustainable food, but we’re not advocating for a no-meat diet,” explains Vennard. “We’re saying, ‘Let’s moderate.’ “
Reebok’s new shoe will be modeled after its familiar “Classics’’ sneaker. But the environmentally friendly footwear will have an upper section made of sustainable organic cotton, while the sole will be derived from industrial grown corn. Unlike its edible counterpart, industrial grown is considered a grain and is harvested when it’s older and tougher, Reebok says. Even the new sneaker’s eyelets will be stitched, rather than made of metal or plastic like some other shoes.
Striving toward a sustainable world.